I agree with demether, 299$ is too much for 3DC, you can get Zbrush 3.5R3 with free update to Zbrush4 for 510$,industry standard with TONS of videos and free support on youtube(many great and free tutorials) and Zbrush community.3DC has very small community,not enough educational resources(Voxels?),manual needs to be much better for such complicated software.
I'm glad I snatched 3DC cheaply but I dont think I would ever pay 299$ or even current price.
I bought 3DC for painting and retopo,most updates and work were put unfortunately into Voxels.Voxels are not that much useful - learning curve is steep, you need hardware to run it fast (nVidia card with CUDA),educational resources and manual are limited,workflow complicated ,look at forums everybody is using Zbrush/Mudbox.Even in 3DC own forum it not that many WIPs.
A lot things needs to be cleaned and ironed out,paint mode and retopo mode could get some love ? I don't think Ptex would bring a lot new customers but pricing to 299$ for sure will make some consider Zbrush instead.
@AbnRanger They can charge more because software like DeepPaint or BodyPaint is industry established brand,besides nobody buys BodyPaint standalone you get it as bundle with C4D.
BodyPaint was expensive as a standalone. They incorporated it within the C4D, and that forces you buy the base version whether you want it or not...Deep Paint is what I used...they have all but abandoned it...never had any video tutorials. And it no longer works with Vista or Win 7.
You may not think 3DC is worth it, but ZBrush is $600: http://www.pixologic.com/store/
And Mudbox is $750
If you need a serious 3D Painting application that has top shelf UV layout tools and approaches ZB and MB in sculpting ability...3DC is a heck of a deal at half the price of ZB.