Andrew Shpagin Posted February 20, 2008 Share Posted February 20, 2008 The 3D-Brush in near future will get new name 3D-Gem. We want to avoid any problems in future with ZBrush and our trademark, so we decided to change brend. Of cause all users of 3D-Brush will get a license on 3D-Gem. It is simply re-brending. We have almost done the new site http://www.3d-gem.com/. It is in "beta" state. Please look it and tell what do you think about, maybe you will tell some proposes and good ideas. If you will find some bugs or wrong text, please tell. Quote Link to comment Share on other sites More sharing options...
Advanced Member yukon_28 Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 The 3D-Brush in near future will get new name 3D-Gem. We want to avoid any problems in future with ZBrush and our trademark, so we decided to change brend. New site looks good, but i am not sure about new name. IMHO, 3d-brush is a better name, it explains in a better way what this software is, what you can do with it. 3d gem is much "wider" name, its can be just anything about 3d. Also, i cant see any problems with ZBrush trademark, fortunately for us zbrush not monopolized word "brush" in software names. Maybe its just me, but i like 3dbrush name, i think 3db already have its personality, and name is a part of it. Quote Link to comment Share on other sites More sharing options...
Advanced Member lc8b105 Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 Practically say,I don't like the logo of 3D-Gem,the logo is less of modern and not beautiful. So in my opinion,the logo should be redesign. The next thing,I think the big image in the left top of evry page should not be actionless,it is better to make a dynamic album,and this is not difficult. The third thing, in my opinion,the theme and the color of the website should consistent with the main style of the UI of your software.ZBrush has a site of dark style,because the UI of ZBrush is the same style too;Mudbox has a light style site,because the main color are consistent with the UI of Mudbox. Now the main color of your software is green,so keep the green all the way! If no,please redesign all the icon of the software,to make it consistent with your site. Any way,please make the style of the site and the UI of the software consistent,and please also make the style more modern and art,if not,please don't be anxious to change it,maybe that will make it more worse. That's my opinion,my friend. Quote Link to comment Share on other sites More sharing options...
Andrew Shpagin Posted February 20, 2008 Author Share Posted February 20, 2008 Yes, I also like the name 3D-Brush, but our lawyers tell that it will be impossible to register trademark 3D-Brush even if ZBrush will be not against it... Registration agency will deny it... It is because ZB & 3DB are direct concurents and have several common letters in the name. Quote Link to comment Share on other sites More sharing options...
Advanced Member lc8b105 Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 The name "3D-Gem" also have two letter "3D" with "3DS max". on other hand,though "Gem" hears very costful and important,but not so kindness,it seens that this software is not public used. even use the name of the fruit are better than "Gem",for example"3d-orange","3d-pear",that will be hear more kindness and lovely . Quote Link to comment Share on other sites More sharing options...
Advanced Member wailingmonkey Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 You should consider a second opinion on the legalities from a firm specific to trademarking and copyright protection. You are not re-using another company's name verbatim, nor even attempting to hint that you are that company. Your name 3d-brush explains precisely what your software does...it's a tool to paint on 3d models (color, specular, depth). In terms of re-branding with 3d Gem, it's not nearly as powerful or self-explanitory as others have mentioned. I understand you're trying to avoid future problems, but just like in medicine, get a second opinion from the specialists (or another specialist). cheers. wailingmonkey Quote Link to comment Share on other sites More sharing options...
Advanced Member paulrus Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 I agree with wailingmonkey. You should speak to another lawyer. The word "brush" doesn't conflict with ZBrush at all. Now, if you were calling it XYZBrush, they might have something. But 3D Brush describes what it does. Again, if you renamed it "Claybox" you might have a problem. Also, I work with advertising agencies every day of the week and I can tell you 3D Gem sounds extremely cheap to my ears. If you're looking to raise this product to the level of Mudbox or ZBrush I would strongly recommend against this new name. Perhaps you could start a thread and ask your English speaking users to come up with some name ideas? Paul Quote Link to comment Share on other sites More sharing options...
Member maggot Posted February 20, 2008 Member Share Posted February 20, 2008 3D Gem sounds fine, but a raytraced 3D Gem with refractions in the logo would be better rather than the current one which looks hand-drawn. The new site design is nice, but perhaps change the colour scheme to reflect the light spectrum as it would look like on the gem. Basically make it all more colourful, apart from that it is good. An alternate name for the software is 3D Prism, although you could still call it 3D-Gem and use a gemstone cut in the shape of a prism... or a muffin Dictionary.com reference for the word gemgem (jěm) Pronunciation Key n. A pearl or mineral that has been cut and polished for use as an ornament. Something that is valued for its beauty or perfection: a little gem of a book. A beloved or highly prized person. A type of muffin. Quote Link to comment Share on other sites More sharing options...
Advanced Member paulrus Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 Sorry I have to totally disagree with you on the name. To me "gem" is a diminutive term that sounds like it's from the 1920's. "Boy ain't she a beaut?" "Yeah, she sure is a gem!" I expect Jimmy Stewart to talk about a 3D gem, not a professional modeler. My number one client is an ad agency that specializes in building a brand name, so I hear this stuff every day of the week. The term gem sounds cute, small and unimportant. That's why in ads for jewelry they use "gemstone" not "gem". In general I hear it used sarcastically more than in a positive sense - like when your car is always breaking down and someone asks you your opinion and you say "Oh, it's a real gem alright". Obviously Andrew can use whatever he wants. I'm just giving my $0.02 from an advertising perspective. But if you're going to stick with it, Andrew, I agree - do a really well modeled and lit gemstone for the logo. Paul Quote Link to comment Share on other sites More sharing options...
Advanced Member jaf Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 New site looks great! You know you've arrived when you have to worry about legal stuff. I like 3D-Gem. I believe "3D" is generic so no worries there. "Gem" has a good meaning -- something that stands out from the rest. A "gem" can be something that is less costly, like "program XYZ is the gem of the widget software because of it's lower price and unique features. Check out this gem at http://www.3d-gem.com/ ". I'm not sure why a "gem" sounds cheap. A fake gem sounds cheap, but a real gem doesn't. Quote Link to comment Share on other sites More sharing options...
Advanced Member paulrus Posted February 20, 2008 Advanced Member Share Posted February 20, 2008 I'm not sure why a "gem" sounds cheap. A fake gem sounds cheap, but a real gem doesn't. All I'm saying is I've had to sit in on countless hours of branding strategy discussions. I can tell you, the general English speaking public views the word "gem" to mean something small and cute. The word alone does not invoke a feeling of weight or power. Additionally it tells me nothing of what the program is. The name "Mudbox" is vague but it does give you an image and it has a good ring to it. ZBrush obviously plays on the Z-Depth concept so it's a bit more concrete. But 3D Gem? There are some really good names in this industry for software: Modo, Lightwave, Massive, Houdini, Mudbox. All of those have some weight to their names. A brand name is really important! Furthermore, a quick totally non-scientific study with my wife indicates this: I asked her, "which of these 3D packages sounds 'cheap'?" then I said "Modo, Mudbox, 3D Gem, or Lightwave" Immediately she said "3D Gem. That's not a good name at all. It sounds really cheap." Now, my wife is Japanese and English is her 2nd language - and even SHE was able to spot this. Quote Link to comment Share on other sites More sharing options...
Advanced Member SonK Posted February 21, 2008 Advanced Member Share Posted February 21, 2008 I do not like the new name 3D-Gem, it sounds cheap..not professional at all in my opinion. Surely we can come up with a better name..any idea guys? I do however like the new site design!! Quote Link to comment Share on other sites More sharing options...
Advanced Member jaf Posted February 21, 2008 Advanced Member Share Posted February 21, 2008 I guess I'm living in the past. When I was growing up, my father had a lapidary business and "rocks and gems" definitely had different connotations. There were precious, semi-precious, and fake gems. There's and entry for gemstones at: http://en.wikipedia.org/wiki/Gemstone I believe a diamond is a gem. Now costume jewelry is considered cheap. Anyway, this is the first time I heard the word "gem" meant cheap. Is this some slang version? Quote Link to comment Share on other sites More sharing options...
Member xrok1 Posted February 21, 2008 Member Share Posted February 21, 2008 i have to agree 3D Gem sucks! i hope you're not commited to that name. if you are i love it. LOL seriously though, please consider 3D-Palette or 3D-Easel, ArtistBrush, Airbrush-3D anything else please!!!! Pixel-Brush, Vector-Brush, 3Draw, VertexBrush ,DimensionalPainter, FormBrush, ShapePaint.... i could go on and on and never get back to Gem Quote Link to comment Share on other sites More sharing options...
Member UnCommonGrafx Posted February 21, 2008 Member Share Posted February 21, 2008 I do not like this new name. The site is great. I feel the same as others that Gem is a cheap kinda name. Please talk with your wife about it as she may have a 'gem' of an idea. I also concur that you should get a second opinion on the name. Regardless, I really hope it doesn't come down to 3DGem. eeewww, made me shiver typing it... Edit: Hey, Airbrush3D looked good. Even Pixel-Brush. Come on folks, give some more examples. (I'm brain dead right now... I'll be back with some ideas tomorrow.) Quote Link to comment Share on other sites More sharing options...
Member xrok1 Posted February 21, 2008 Member Share Posted February 21, 2008 how about 4D-Brush, because you can paint on the 3dimensions of your existing model AND add new dimension with sculpt tools. slogan " Add a new DIMENSION to your 3D models " or GO Beyond 3D or Turn 3D Models into 4D ART Quote Link to comment Share on other sites More sharing options...
Advanced Member StereoMike Posted February 21, 2008 Advanced Member Share Posted February 21, 2008 Nobody is saying gems would be cheap. It's the context and the the word not getting anything across (in terms of a 3d painting software). Please listen to Paulrus, everything he said is spot on. '3D Gem' sounds like one of these shareware utilities you can get for 5$ and then the world and even the developer forgets it. 3db must have a strong name, not a cute one. Gems are very small and doesn'T have a connection to CGI. The name should either represent the functionality (as 3D-brush) or things as e.g. how it is perceived (rock-solid, a climax of software engineering: Everest, or Brushmore, hehehe). 3DB has the potential to become big, please consider this aswell. 3D-Gem is - sorry friend - weak. It won't hurt you to ask the forum for a name, you could judge yourself if you find something you like (so don't make a poll for it ) I do understand the zBrush - 3D-brush problem. I read that you can't even name a game Car-tris or Dog-tris, cause the guy who made tetris has a trademark on everything with a -tris in it. mike Quote Link to comment Share on other sites More sharing options...
Member forcelle Posted February 21, 2008 Member Share Posted February 21, 2008 '3D Gem' sounds like one of these shareware utilities you can get for 5$ and then the world and even the developer forgets it. Exactly the same thing that I thought. "Gem" is a term that was so abused on the 80/90, I guess, that it's lost its value and now has the opposite meaning. I bet that there is a game pack with "a hundred (crap) 3D games" from that time which is branded "3D Gems". Like there must be a "Puzzle Gems", "Arcade Gems", "Word Processor Gems"(?)... But your quest for a new name is valid, as soon as you start to bother ZBrush business they will probably pick a legal fight about the name. Quote Link to comment Share on other sites More sharing options...
Advanced Member jaf Posted February 21, 2008 Advanced Member Share Posted February 21, 2008 Well, I guess I'll have to give in to being old fashioned. Never thought gem meant cheap, but then I still think the PDP-11/45 was the best digital computer ever. Quote Link to comment Share on other sites More sharing options...
Member xrok1 Posted February 21, 2008 Member Share Posted February 21, 2008 3DGems featuring PAC_MAN & FROGGER CLASSIC. LOL sorry Andrew, I hope were not offending you. its just concern for a program we all love! Quote Link to comment Share on other sites More sharing options...
Contributor bwtr Posted February 21, 2008 Contributor Share Posted February 21, 2008 3D-PLUS! 3D AND 3D WOW 3D Extra 3D Manipulate 3D Arabesque (I like the last one after looking up the dictionary!) Quote Link to comment Share on other sites More sharing options...
Member forcelle Posted February 21, 2008 Member Share Posted February 21, 2008 I think the name should contain something related to art, since it is aimed at artists. I like the word "Artisan", but "3D Artisan" is already taken, I think. But i like Arabesque too... Maybe just "Arabesq" might work, don't know, just guessing. :P Quote Link to comment Share on other sites More sharing options...
Member xrok1 Posted February 21, 2008 Member Share Posted February 21, 2008 Classes in Egytian style dance, Arabic drum and music, and Middle Eastern dance history. Background and international performance record for Arabesque Dance ... GOOGLE!? Quote Link to comment Share on other sites More sharing options...
Contributor bwtr Posted February 21, 2008 Contributor Share Posted February 21, 2008 Arabesque? Quote Link to comment Share on other sites More sharing options...
Member Swine Posted February 21, 2008 Member Share Posted February 21, 2008 I agree, 3D-Gem sounds cheap. I hope you'll at least keep the painted ball. Quote Link to comment Share on other sites More sharing options...
Advanced Member lc8b105 Posted February 21, 2008 Advanced Member Share Posted February 21, 2008 I think the style of the new site is too near to Zbrush's,what do you think? Quote Link to comment Share on other sites More sharing options...
Member nuverian Posted February 21, 2008 Member Share Posted February 21, 2008 Site is looking great. Logo does not...sorry as well as the 3d-brush name is FAR better than 3d-gem wich for me is no good. If you can keep 3DBRUSH name please do it.. Eitherway...new website is great! Quote Link to comment Share on other sites More sharing options...
Member Chuckpie Posted February 22, 2008 Member Share Posted February 22, 2008 I noticed the word layes at the top of your new web page. was that word meant to be layers? Quote Link to comment Share on other sites More sharing options...
webmaster Posted February 23, 2008 Share Posted February 23, 2008 I noticed the word layes at the top of your new web page. was that word meant to be layers? Yes you right, thanks. I have changed it. Quote Link to comment Share on other sites More sharing options...
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