Absolutely!
And to be clear, everything I'm doing in my kit is stuff you can technically do for free. I just make it easy, and set all the stuff up for you. For example, I thought it was weird that the Vuforia guys haven't published an official shadow system that works with their light detection. So mine does. And basic stuff like the UI that auto-senses your model and scales it appropriately, lets you spin it, etc., is all done by magic (or rather, well documented code that stays out of your way).
The thing is, it's so easy to get people to 'wow' at a good piece of art in augmented reality. So I thought I'd make an artist-friendly kit where all the programming is done for you. If people want to learn how it works, well, all the code is there and it's really well documented, and I'm putting together some videos to explain how to end users how it all works.
I also don't have any restrictions for use here, as long as people aren't reselling my code itself. If you go use this to make an IKEA competitor and laugh all the way to the bank, I only ask that you let me live in your servants' quarters.
-Chilton