Tutorials are a great marketing vehicle IMHO... I purchased the pro version after seeing Bojana Nedeljkovic use 3DC in a character modeling workflow over on DT. So what started out as a quick look-see technique for MODO, rapidly turned into being able to augment my toolset with 3DC. So, having invested so much already in various tools, I for one would invest another $40 - $60 on a video set, or even (gasp) a quality textbook.