Advanced Member wailingmonkey Posted September 10, 2009 Advanced Member Report Share Posted September 10, 2009 Wolf <--- Hire that man!....genius marketing! Quote Link to comment Share on other sites More sharing options...
Member Nemoid_ Posted September 10, 2009 Member Report Share Posted September 10, 2009 IMO, no need to talk. In ZBrush videos they don't talk very mush or don't talk at all. Another company which has great marketing is Luxology they are great and used several videos to promote Modo with a sort of weekly reveal www.luxology.com http://www.luxology.com/modo/tour/ http://www.luxology.com/training/ about gallery: i do agree it should be often updated with best works from users. Maybe a system directly connected with forum would work well. Quote Link to comment Share on other sites More sharing options...
Member zogthedoomed Posted October 23, 2009 Member Report Share Posted October 23, 2009 I think going head to head with Zbrush and Mudbox would be a big mistake. Mudbox has the backing of Autodesk and Zbrush of Gnomon and they both have more resourses. You won't compete with them and will either end up playing catchup for ever or forcibly bought out. Best bet would be to go down a complimentary line. Promote the use of 3DCoat WITH zbrush or Mudbox, not instead of. Most importantly get the backing of the zbrush community instead of alienating them and making them feel that their investment in zbrush is wasted. I use 3DCoat for the things I can't do as quickly in zbrush because of the core nature of zbrush but then I still use zbrush for the things its better at than 3DCoat. 1 Quote Link to comment Share on other sites More sharing options...
Advanced Member erklaerbar Posted October 23, 2009 Advanced Member Report Share Posted October 23, 2009 Absolutely agree with you, zogthedoomed. Quote Link to comment Share on other sites More sharing options...
Reputable Contributor AbnRanger Posted October 23, 2009 Author Reputable Contributor Report Share Posted October 23, 2009 I think going head to head with Zbrush and Mudbox would be a big mistake. Mudbox has the backing of Autodesk and Zbrush of Gnomon and they both have more resourses. You won't compete with them and will either end up playing catchup for ever or forcibly bought out. Best bet would be to go down a complimentary line. Promote the use of 3DCoat WITH zbrush or Mudbox, not instead of. Most importantly get the backing of the zbrush community instead of alienating them and making them feel that their investment in zbrush is wasted. I use 3DCoat for the things I can't do as quickly in zbrush because of the core nature of zbrush but then I still use zbrush for the things its better at than 3DCoat. That's fine, but obviously ZBrush revenue stream is from NEW users...many of which likely compare it with other competing products. Nobody likes having to learn a totally new piece of software if you don't HAVE to. Thus, a good video marketing effort on Andrew's part is a must to appeal to this market...newcomers to sculpting/painting. And as in any good marketing campaign, if your product has some unique features/qualities, then you want to accentuate those.I'm not saying Andrew needs to but heads with ZBrush directly on the merits of it's sculpting tools alone...but provide a marketing video or two that points out...in a nut shell...the unique aspects of the program, as well as the capabilities of it's sculpting toolset. I don't intend to try and learn multiple sculpting applications. I chose 3DC because of it's 3D texture painting abilities (I think it's the best in the business now...and for that alone, it's worth the price of admission), and the fact that it provides very capable sculpting/detailing tools and works with my SpacePilot, it's a no brainer for me. So, the point of using the same type of marketing tools (video highlights with thick gooey layers of marketing speak and jazzy background music) is in order here. Word of mouth is great, but let's face it marketing is an industry unto itself, and for 3DC to grow as the program merits, then it needs some serious marketing help. Plenty of folks in the industry have no clue as to what 3DC is or does. Some crafty marketing videos will help get the word out. That's all. Quote Link to comment Share on other sites More sharing options...
Contributor Tony Nemo Posted October 23, 2009 Contributor Report Share Posted October 23, 2009 That's fine, but obviously ZBrush revenue stream is from NEW users...many of which likely compare it with other competing products. Nobody likes having to learn a totally new piece of software if you don't HAVE to. Thus, a good video marketing effort on Andrew's part is a must to appeal to this market...newcomers to sculpting/painting. And as in any good marketing campaign, if your product has some unique features/qualities, then you want to accentuate those. I'm not saying Andrew needs to but heads with ZBrush directly on the merits of it's sculpting tools alone...but provide a marketing video or two that points out...in a nut shell...the unique aspects of the program, as well as the capabilities of it's sculpting toolset. I don't intend to try and learn multiple sculpting applications. I chose 3DC because of it's 3D texture painting abilities (I think it's the best in the business now...and for that alone, it's worth the price of admission), and the fact that it provides very capable sculpting/detailing tools and works with my SpacePilot, it's a no brainer for me. So, the point of using the same type of marketing tools (video highlights with thick gooey layers of marketing speak and jazzy background music) is in order here. Word of mouth is great, but let's face it marketing is an industry unto itself, and for 3DC to grow as the program merits, then it needs some serious marketing help. Plenty of folks in the industry have no clue as to what 3DC is or does. Some crafty marketing videos will help get the word out. That's all. Quote Link to comment Share on other sites More sharing options...
Contributor Tony Nemo Posted October 23, 2009 Contributor Report Share Posted October 23, 2009 I can't speak for those who have a big investment in ZB and MB but for me, 3DC saves me from having to make those investments. As to marketing, one of the mags will pick it up (maybe with a few teasers). It's early days yet. Quote Link to comment Share on other sites More sharing options...
philnolan3d Posted October 23, 2009 Report Share Posted October 23, 2009 3D World mag. did a small piece on it, but that was before 3.0. I suggested they do a bigger article on it after 3.0 came out and they said they were looking into doing that. I can't afford to pick up every issue so I don't know if they did or not. I'm assuming I would've heard about it if they did. Quote Link to comment Share on other sites More sharing options...
Contributor Tony Nemo Posted October 23, 2009 Contributor Report Share Posted October 23, 2009 3D World mag. did a small piece on it, but that was before 3.0. I suggested they do a bigger article on it after 3.0 came out and they said they were looking into doing that. I can't afford to pick up every issue so I don't know if they did or not. I'm assuming I would've heard about it if they did. I have a subsription and will holler if anything shows. Quote Link to comment Share on other sites More sharing options...
philnolan3d Posted October 23, 2009 Report Share Posted October 23, 2009 Here's the original article that I scanned: http://i151.photobucket.com/albums/s136/willohmsford/3DC_in_3DW.jpg Quote Link to comment Share on other sites More sharing options...
Member James Thornton Posted November 4, 2009 Member Report Share Posted November 4, 2009 I'm brand new to 3dc, but use ZBrush all the time. I'm diggin' it so far! It's not up to speed with ZBrush in many ways, but I didn't buy it to do the same things I do in ZBrush. I added it to the toolset because of what makes it different. (at an awesome price point, btw) Voxel sketching at low-med res leads to a lot of spontaneous creativity. The retopology tools are also fantastic. I'm sure as I study it, many more benefits will surface. For me, it's looking to be a great compliment to ZBrush and modo because of what makes it unique. I only share this because it's kind of a double edge sword for when you do get into marketing. Even guys like me who already have a sculpting app they love will still find the interesting tools in 3dc appealing and useful. Quote Link to comment Share on other sites More sharing options...
philnolan3d Posted November 4, 2009 Report Share Posted November 4, 2009 I think a lot of ZB / MB users would not understand the 3DC workflow because they are used to putting all of the detail into the mesh. While you can technically do this if your PC is powerful enough, it's not the best method. You should sculpt the medium level details with voxels, retopologize, then move to the painting room where you can continue to sculpt the finer details much easier and of course paint your color and spec maps as well. I think any advertising should really emphasize this different workflow. Quote Link to comment Share on other sites More sharing options...
Member James Thornton Posted November 4, 2009 Member Report Share Posted November 4, 2009 I agree that the complete workflow should be put in bright lights, as I didn't realize that until you told me on ZBrushCentral. That should be described right in the voxel intro window. Most ZBrush and Mudbox users understand difference maps, so it will come natural after that. For marketing purposes, I think they should exaggerate the freedom of voxels. Some kind of time lapse where a crazy sculpt is derived from a small sphere would get a lot of poly modeler's attention. Then show how freakin' easy it is to retopo! Just today, I found out how easy it is to get the voxels transferred to a good mesh. I was previously using quadrangulate. I like how you can subdivide a bunch after a low poly retopo and it vacuums to the voxels pulling out detail. This will allow me to refine the volume in mid res voxel space where it's still speedy. Then I'll be able to export a fairly dense base mesh that retains the sculpt. At the time, I still prefer detailing with ZBrush and modo, and work with multi thousand poly base meshes, so that's key for me. It puts voxels right in the heart and soul of the workflow. To me, the major forms of sculpture are far more important than details. Quote Link to comment Share on other sites More sharing options...
Member James Thornton Posted November 4, 2009 Member Report Share Posted November 4, 2009 Oh man, I just keep finding more and more awesomeness! This is a sweet app! Quote Link to comment Share on other sites More sharing options...
philnolan3d Posted November 4, 2009 Report Share Posted November 4, 2009 Haha Yeah I just finished retopoing a whole character by hand in about an hour. Quote Link to comment Share on other sites More sharing options...
Member James Thornton Posted November 4, 2009 Member Report Share Posted November 4, 2009 Crazy ain't it! I just retopo'd a head bust, subdivided it a bunch, and was using the brush to even out the small polys using shift to smooth a bit. Then I found an area that could use a bit more wrinkle detail. So I jumped over to the voxel tab, added the wrinkles, jumped back to the retopo tab, brushed a couple times with smooth and BAM, wrinkles transferred. I'm tellin' ya, 3dc is going to be a key player in my work. Quote Link to comment Share on other sites More sharing options...
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